The Levity Effect

The Levity Effect

Why It Pays to Lighten up

Downloadable Audiobook - 2008
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The benefits of the levity effect are not conjecture but are built on extensive research and case studies from some of the world's most successful organizations. The authors provide powerful examples from Boeing, Nike, KPMG, Yamaha, Enterprise, Zappos, and dozens of others, showing how lightening up can drive real business results. The book also outlines the extensive research into the subject, studies that cut against the grain of traditional business thinking, including compelling data from the Great Place to Work Institute's one-million-person database, which reveals that "Great" companies consistently earn significantly higher marks for "fun."
Publisher: [Ashland, Or.] : Blackstone Audio, 2008.
Characteristics: 1 online resource (1 sound file)

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